Snoop Lion has released a new album, entitle Reincarnated, a reference to the death of Snoop Dogg, his gun-toting, gin guzzling gangster persona and his subsequent rebirth as Snoop Lion, a peace-loving Rastafarian reggae merchant. In regards to his new musical reorientation, Snoop told the Washington Post: “I feel like I’ve always been Rastafari, I just didn’t have my third eye open.”
He certainly smokes enough herb to be mistaken for your stereotypical Rasta, but will his new album consolidate his reggae credentials, or simply prove the ancient adage about old dogs and new tricks….
According to the Guardian, the record fails on several levels. Snoop’s attempt to put out a message of spiritual significance is undermined by his decision to invite such titans of decadence and self-centeredness as Miley Cyrus and Chris Brown to perform alongside him. Rapper Drake is also on hand, contributing vocals to a track called No Guns Allowed, where he bemoans the materialistic ethos that underpins modern living.
'Money makes a man and that's a crime,' sings Drake, showing a stunning lack of self-awareness, given that he was recently seen tossing about R450,000 in cash at dancers in a North Carolina strip joint.
Reggae maestro Bunny Wailer, who was originally booked to feature on the album, has since described it as “outright fraudulent” – possibly after listening to interviews in which Snoop opted to assert his preference for large posteriors rather than discuss the tenants of his new faith.
Meanwhile, the Rastafari Millennium Council has threatened to sue Snoop if he doesn’t lose the dreads and call time on the resurrection.
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