CNN Rejects Nigeria's Political Adverts, stays neutral

 

CNN has reportedly been refusing advertisements with political messages meaning that anything that has to do with the 2015 elections will not be accepted.

That means Nigerian politicians will not have the privilege of bombarding the world with their often false political adverts on America’s pervasive Cable News Network.

CNN adverts are reported to be among the most expensive in the world, costing as much as N5 million for a 30-second run, but they are still very much favoured because of the channel’s reputation.



A source who spoke to TheCable said,

“We approached CNN agents in Nigeria to place some adverts for our principal. We sent the creative to them as requested and they returned them saying they do not run commercials that are intended to campaign for votes. We could not believe it.”

The account manager of CNN International, Ashley Hogan-Gancarz however said that the network is not just refusing Nigerians as it is a general rule not to accept certain adverts.

“CNN International never accepted political or religious advertising. This is due to Ofcom regulations.”
 “If you want to promote investment, opportunities etc. that would be fine but nothing to do with politics or the 2015 election,” she said.

It is estimated that Nigerian companies and various state governments spend billions of naira every year advertising in foreign media, notably The Economist, Financial Times of London, CNN International and SuperSport. #Wasteofourresources

Source